Prism
BrandingCrafting Prism's Transformative Brand Identity and StrategyPRISM
- RGB
- 249/218/223
- HEX
- F9DADF
- CMYK
- 0/12/10/2
- RGB
- 177/209/229
- HEX
- B1D1E5
- CMYK
- 23/9/0/10
- RGB
- 255/225/147
- HEX
- FFE193
- CMYK
- 0/12/42/0
- RGB
- 200/237/234
- HEX
- C8EDEA
- CMYK
- 16/0/1/7
- RGB
- 165/154/200
- HEX
- A59AC8
- CMYK
- 17/23/0/22
- RGB
- 255/232/203
- HEX
- FFE8CB
- CMYK
- 0/9/20/0
- RGB
- 255/228/222
- HEX
- FFE4DE
- CMYK
- 0/11/13/0
- RGB
- 224/219/234
- HEX
- E0DBEA
- CMYK
- 4/6/0/8
Reflecting transformation, the mark takes inspiration from the refraction of light through a prism—symbolizing the conversion of complex data into illuminating insights. This clean, elegant icon captures Prism’s mission to simplify intricate biomedical information, empowering researchers to see their work in a sharper, more brilliant light.
About
Prism entered a space that loves to lead with complexity, even when the stakes are very human. As an AI platform built to support medical research, it needed to feel trustworthy and usable from the start. Working closely with the Prism team, the focus stayed on how the product would actually show up for clinicians and researchers in their day-to-day work. The brand was built around empathy as a strategic foundation. Nothing cold. Nothing overly futuristic. Every touchpoint was designed to feel clear, supportive and grounded. By launch, Prism didn’t read as just another AI platform, but as a thoughtful partner built to sit alongside the people advancing medical insight.
Credits
- Team
- Steve Salgado, VP Creative Director
- Brendan Guerin, Co-Founder
- Spencer Hey, Co-Founder
- Darren Angle, Head of AI
- Production
- Getty Images
