Capitol Canary didn’t start from scratch, it started from a shift. Formerly Phone2Action, the platform was growing into something bigger and needed a brand that could keep up. Working alongside Rivercreek Partners, we led a full rebrand that introduced a new name, identity and strategy built for momentum in the public affairs space. The goal was to create something that felt confident, agile and credible, without losing the sense of urgency that drives advocacy work. The resulting brand was designed to inspire action and build trust with policy professionals, helping position Capitol Canary as a clear leader in the category and ultimately setting the stage for its acquisition by Quorum.