TRA is a tight crew of film industry veterans who know how to get things done and don’t waste time pretending otherwise. The brand needed to match that reality. We focused on stripping everything back to what actually matters: experience, agility and a very real New York point of view. The identity puts their work and expertise front and center with a sharp, modern system that feels direct and no-nonsense. Nothing flashy. Nothing overworked. Just a brand that reflects how TRA operates every day, confident, clear and built to deliver.