Google

Before G Suite, there was Apps for Work. Google wanted to make its productivity tools feel useful to the millions of small businesses running on a mix of instinct, hustle and whatever systems they could piece together. Research with business owners around the world led us somewhere simple: small business is personal. We built the campaign around real entrepreneurs and the ways they actually worked, using their stories to show how Google’s tools could make running a business a little easier.

Our work with Google extended across global campaigns for Google Cloud, from major product initiatives to ongoing marketing programs. Working closely with Google's creative teams, we built on the brand's existing visual language to develop campaigns and bring them to life across digital advertising, reports, emails, landing pages and more. It was a mix of creative direction and large-scale execution, finding new ways to use an established design system while keeping the work consistent across audiences, channels and markets.

Campaign creative and production in collaboration with Google Cloud and agency Apparent, leveraging the existing brand identity and illustration system developed under the creative direction of Hernán Valencia and the Google Cloud brand team, with illustrations by Rose Wong.

A lot of our time with Google was spent thinking about the people around the brand, not just the people buying its products. We worked extensively across Partner Advantage, helping shape the campaigns, programs and experiences that connected Google with its partner community. For the 2022 Partner Awards, we partnered closely with the Google team to bring the awards to life, designing the trophy and packaging that would land in the hands of the winners.