Carnegie

NEXT is a new magazine from Carnegie about the ideas shaping higher education. The first issue brought together research, interviews and perspectives from across the industry, packaged up in something people might actually want to read. It gave Carnegie a new way to share its thinking, and something better than another brochure to hand out at conferences.

Carnegie Conference brings people from across higher education together to share ideas, learn from each other and talk about what’s changing. The experience was reworked from the ground up, with a new identity that stretched across everything from the website and social to signage, stages and the spaces in between. It gave Carnegie’s biggest event a personality of its own and made the whole thing feel unmistakably Carnegie.

Archetypes started as a workshop and became a chance to rethink how ideas get made at Carnegie. Using Claude, the experience moved from sketches to a working product in days, not months. Instead of presenting screens and asking people to imagine how something might work, there was something real to click, test and improve. It’s a small example of a much bigger shift: when the distance between an idea and making it real gets this short, there’s a lot more room to experiment.