ITI moves what matters, and the brand needed to carry that same weight. We spent time getting close to how their world actually works, how things move, where precision matters and where there’s no room for confusion. The goal wasn’t to dress it up, but to make it feel as clear and dependable as the work itself. That led to a modular identity built for motion, with bold typography and a flexible graphic system that could show up consistently across digital platforms and physical spaces. The result is a brand that feels confident without trying too hard, and positions ITI as a modern intermodal partner that understands responsibility and earns trust through clarity.