Therma-Tru came to us at a moment of shift. They were launching a premium glass door collection and wanted it to feel like a clear step forward without losing the trust they had built over time. We focused on finding that balance, creating an identity and campaign that felt refined and modern while still grounded in the brand’s legacy. From the naming to the visual language to the digital experience, every detail was designed to feel considered and confident. The work helped reframe what a Therma-Tru door can be, connecting with homeowners and industry pros in a way that felt elevated but familiar.