Crafting Prism's Transformative Brand Identity and Strategy
At Prism, an AI-driven platform for medical research, the project involved branding and strategy. It aimed to mold Prism's identity, emphasizing empathy, innovation, and impact, harmonizing wisdom with transformative magic. The endeavor led to a user-centric experience, fostering trust and mastery in the world of medical insights.
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Reflecting Transformation: Mark is inspired by the refraction of light through a prism, symbolizing the transformation of complex data into enlightening insights. A simple, yet elegant icon that translates Prism's mission to unravel intricate biomedical information for researchers, enabling them to view research in a new, brilliant light.
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