The Yellowstone Collection started with a question we kept coming back to. What if a door could stand for something more than function. Working closely with the Therma-Tru team, we built a concept collection inspired by the scale, restraint and raw beauty of Yellowstone, translating that feeling into a premium product story rooted in craftsmanship and place. We explored the idea through an immersive microsite, interactive maps and carefully designed catalogs that invited people to slow down and look closer. While the collection showed up in the world in unexpected ways, the real work happened inside the brand, helping teams see what was possible and giving them the confidence to think bigger about where Therma-Tru could go next.